Conversion Rate- Understand What It Is And How Can You Improve It

Posted by admin on April 3rd, 2017
conversion optimization

While talking about the conversions, people usually interchange the terms- traffic and conversions. However, both of these are different. Generally, traffic is the measurement of website visitors, while conversions is the number of those visitors who perform a desired action on your website, regardless it is filling a subscription form, making a purchase, sharing the particular thing or any other. And Conversion Rate defines the percentage of the total conversions you track on your website. However, no matter how good your conversion rates are at present, there are always the opportunities to get them better; you just need to find out those opportunities. And an increase in the conversion rate would definitely lead to more profits. Furthermore, there are a number of things that contribute towards the conversion rate and all these things are on your website only. Confused? Let's explain. Consider you visit a website's home page but even after browsing till the end of page, you didn't get what they do. So, what you will do next? Obviously, you will leave that website. And that's the point; if you want your visitors to make desired action on your website, you must offer them what they are looking for. Some of the most important things you should focus on are:

  • Is your website much attractive to let the visitors stay there for a few seconds?
  • In the case a visitor stays, is there a clear objective mentioned on your website that will tell him about your services/products?
  • Does the website loads fast?
  • Is the navigation clear enough to take the visitors where they want to go?
  • Do you have to-the-point and appealing content on your website that would not give the visitors a second chance to think?
  • Are your calls-to-action relevant to your objective?
  • And more
  If your answer is “Yes” to all these questions, we still want you to give a second look to your website. And we are sure, you will find the room for improvement. You should always keep on checking what works and what not; this will create more opportunities for increasing your conversion rate.   Widgets- A great way to have a rise in conversion rate Well, these were the basic elements of your websites that you can work on for boosting up the conversion rate. The advanced technology also provides you the widgets for enhancing the engagement with the visitors and converting them into customers, subscribers and more. These widgets are the tools that you can customize as per your website's requirements to convert your maximum visitors. Let's tell you in brief about the most common widgets.
  • Notifications: This widget lets you inform your visitors about the special offers, latest deals and important announcements.
  • Subscribe: This widget lets you increase subscriptions by collecting the emails of maximum visitors.
  • Share: The share widget allows you to display the share buttons at the hot points on your website, to get your content shared by maximum visitors.
  • Follow: The Follow widget allows you to increase your social media followings by including the follow buttons on your website.
  There is no limit for the extent you can use these widgets to; So, get to know how they work and how you can use them for increasing the conversion rate of your business website.