What is Bounce Rate and How It Affects Your Business?

Posted by admin on April 3rd, 2017
bounce-rate

Before you try to fix the bounce rate of your website, you need to understand what it is and how it affects your business. Only then you would be able to implement the right strategies for reducing it. Let's help you in having a better understanding of it. What is Bounce Rate? Bounce Rate is the percentage of the website visitors who return from the same page they have visited on your website, without visiting any other page. Thus, it is the percentage of single-page sessions on your website. So, if the Google Analytics is showing your website's bounce rate 70%, it means 70 of the 100 website visitors leave your website from the entrance page only. Such a high bounce rate depicts your website is not good at retaining its visitors. People come to your website but return without making any action. An average bounce rate ranges from 41-60% and it would be excellent if it is 20-40%. And the key to reduce bounce rate is making them visit more pages on your website.   How does it affect your business? Actually, Bounce Rate is the measure of the ineffectiveness of your website. High bounce rate means maximum users return from your website and this, in turn, results in the reduced conversion rate. As they don't visit any other page of your website, the chances that they will subscribe you, buy your product/services, or promote your business are extremely low. Such a behavior of the users will hinder your business's growth. In contrast, the reduced bounce rate means enhanced engagement with the users. More you interact with them, more you will be clear of their requirements and this will definitely let you offer them the required services and you will experience an increase in the conversion rate. Thus, bounce rate is much important for enhancing the user experience and for boosting up the conversion rate of your website. And both these things are extremely necessary for the growth of your business. Reasons of high bounce rate

  • Your website does not offer what the visitors are looking for.
  • The website takes time to load.
  • Poor navigation on your site confuses the visitors for their next click.
  • There is too much or irrelevant content on your website that distracts the visitors.
  • Technical errors can also slow the loading process for your website.
  • Spelling and grammar mistakes on your landing pages.
  • Use of excess images that confuse the visitors rather than guiding them.
  • Asking too much information from the visitors.
  The simple thing you can do to reduce the bounce rate for your website is focusing on what your visitors really want and how you can provide that to them. You need to make sure that all the elements (like images, text, navigation menus, calls-to-action, etc.) of your website nudge the visitors in the right direction. Offer them what they want and you would definitely be able to convince the maximum and the right visitors.